welcome to instigo

The word is out. Pharmacy margins are under threat so we need to improve retailing. This isn’t the first or last time we’ll hear this, but as a pharmacy owner I found a solution to the problem wasn’t forthcoming from within the industry.

So I started looking outside pharmacy, in industries which have always had to operate successfully in an environment of intense competition. Industries like music and apparel have always had to fight for a share of the consumer wallet.

I started to pilot a number of marketing, retail and people models to find out what works in a pharmacy environment. The models that were successful in my pharmacies became the basis for building instigo.

instigo works in three areas of specialisation that we believe are the main drivers of retail pharmacy growth. We’ll be keeping you updated on a monthly basis with our latest learnings & tips from each of these core areas.