Andrew Pattinson, the General Manager at instigo, presented on ‘Developing whole-of Business Solutions for Acute Skin Conditions’ at APP 2015. Proudly sponsored by Galderma, Andrew acknowledged that with change comes opportunity for Community Pharmacy.
The presentation addressed strategic retail methodology and how to apply global retail metrics to grow your Community Pharmacy. Andrew addressed the opportunity in a ‘Signature Pharmacy Category’, skin care, to build basket size, average retail sale and in general customer loyalty.
For more information on this topic please contact instigo.
