top retail tips
instigo solutions
Here are five of our top retail tips to get you started:
1. You only have your customer’s attention for a split second.
Ticketing needs to be clear and concise so there is no confusion as to the product and price. 2. Make sure displays are communicating your preferred positioning.
If you are a forward pharmacy model ensure your health categories are prominent, whereas if you’re pushing a value proposition your displays should be one product only, stacked high to give customers a feeling of confidence in the product. 3. Consumers are creatures of habit.
By moving your categories around customers are forced to explore new parts of your store instead of blindly walking to the haircare aisle for their favourite shampoo every time. 4. See the store through customer’s eyes.
When you work in a store all day every day it is easy to overlook pockets of untidiness. However, to the customer, these pockets are often the first and/or last impression of your store. 5. On with the show.
Your staff are the most effective resource for setting the tone in your store. A five minute meeting each morning as a team can go a long way to achieving a consistent customer service message across the store for the whole day.