marketing solutions
instigo solutions
Our marketing solutions are based on the principle that pharmacies need to form a closer bond with their customers so that, in an increasingly competitive marketplace, price isn’t the only way on which to win retail sales.
Our primary driver for this is our loyalty platform LifeClub.
LifeClub is a more than just a loyalty program; it’s an end-to-end marketing solution.
LifeClub is innovative customer relationship technology. The program includes a terminal which collects category data by consumer, high-tech member cards that interact with the terminal and change with every non-prescription purchase, added to access to a centralised marketing team and material.
LifeClub allows your pharmacy to have:
Our primary driver for this is our loyalty platform LifeClub.
LifeClub is a more than just a loyalty program; it’s an end-to-end marketing solution.
LifeClub is innovative customer relationship technology. The program includes a terminal which collects category data by consumer, high-tech member cards that interact with the terminal and change with every non-prescription purchase, added to access to a centralised marketing team and material.
LifeClub allows your pharmacy to have:
Instant On-Card Rewards for your customers
Targeted Member Offers
Instant Prizes/Giveaways In-store
Pharmacy Specific On-Card Messages
Cross-Selling Opportunities
Access to a range of marketing material such as retail promotions, direct mail campaigns and Health Solutions.
When a customer enrols in LifeClub, you instantly gain geographic, demographic and some health and lifestyle data – all of which allow for stronger targeting in your marketing. i.e if 60% of your database are women aged between 25 - 35, a baby mailing could be very applicable. Today, nearly 100 pharmacies and over 200,000 consumers are members of LifeClub.
