LifeClub Loyalty Program

instigo solutions
 

Today, nearly 100 pharmacies and over 300,000 consumers are members of LifeClub.

LifeClub is innovative customer relationship technology. The program includes a terminal which collects category data by consumer, high-tech member cards that interact with the terminal and change with every non-prescription purchase, added to access to a centralised marketing team and material.

Instant On-Card Rewards for your customers
Targeted Member Offers
Instant Prizes/Giveaways In-store
Pharmacy Specific On-Card Messages
Cross-Selling Opportunities
Access to a range of marketing material such as retail promotions, direct mail campaigns and Health Solutions

LifeClub Loyalty Facts:
It's 7-10 times more expensive to acquire new customers than it is to keep existing customers coming back.
Members who are engaged and participate in a loyalty program visit twice as often and spend 4 times as much as those that don't.
An average loyal LifeClub member shops 11.8 times a year and contributes to 65.7% of total loyalty sales v a non engaged customer with an average transaction of 1.1.


LifeClub Marketing Planner Calendar


 

LifeClub Database:
The LifeClub program incorporates a powerful backend to manage a database that grows every day. We are able to look at the recency, frequency and monetary spend of your customers and determine strategies to increase Retail Average Sale, drive loyalty and increase frequency. All of this can significantly improve your customers' lifetime value.

When a customer enrols in LifeClub, you instantly gain geographic, demographic, health and lifestyle data – all of which allow for stronger targeting in your marketing. i.e if 60% of your database are women aged between 25 - 35, a baby mailing could be very applicable. Learn more about what LifeClub Retail Campaigns you can do with LifeClub. Tell me more.

lifestyle segmentation


lifecycle segmentation